083: How to find direct clients using LinkedIn w/ Marc Lawrence

<p><span style="font-weight: 400;">Do you use LinkedIn as a way to get direct clients?</span></p> <p><span style="font-weight: 400;">If you haven’t previously considered using this awesome platform, then this week’s guest might just persuade you.</span></p> <p><strong>About Marc Lawrence</strong></p> <p><span style="font-weight: 400;">Marc Lawrence spent 20 years working in the corporate world - starting out as a motion designer and moving upwards to eventually have a leadership position in his company.</span></p> <p><span style="font-weight: 400;">But ultimately, Marc found himself at a crossroads when he faced redundancy in his job.</span></p> <p><span style="font-weight: 400;">The commute to work was becoming increasingly difficult and despite loving his job and the company he worked for, he felt that a change was well overdue.</span></p> <p><span style="font-weight: 400;"><strong>How to make the transition between being employed and going freelance</strong></span></p> <p><span style="font-weight: 400;">Marc decided that he would like to specialise in creating motion graphics specifically for social media.</span></p> <p><span style="font-weight: 400;">Despite having no experience running a business, no professional network and very few peers in the industry, Marc was determined to make freelancing a success.</span></p> <p><span style="font-weight: 400;">He started his freelance career by becoming a Motion Hatch Mastermind student.</span></p> <p><span style="font-weight: 400;">This helped him instrumentally with branding himself, setting up a website and figuring out the practical steps for attracting the kinds of clients he really wanted to be working with - which in his case was working with direct clients.</span></p> <p><span style="font-weight: 400;"><strong>How to utilise Linkedin to get direct clients</strong></span></p> <p><span style="font-weight: 400;">Marc soon found that LinkedIn was a brilliant platform to form real connections with people. Though Instagram is also a great platform for motion design