082 - Transitioning From Weddings to Portraits with Jeannine Pohl

<p dir="ltr">At some point, many wedding photographers feel the itch to transition from events to shooting portraits instead. Maybe they want their weekends back. Maybe they are burnt out on the run and gun of the wedding business; but when you’ve built your entire brand around wedding photography, how do you make the switch?</p> <p dir="ltr">Jeannine Pohl did it and she experienced more success than she imagined. Jeannine is a portrait photographer in Minneapolis who started her business in 2007 and formerly shot exclusively weddings and events. Enter Covid-19 and a reevaluation of her priorities forced her to change the trajectory of her business. </p> <p dir="ltr">Over a three year period, Jeannine has transformed her business model from event-focused to portrait-focused photography and that is no small switch. </p> <p dir="ltr">In this episode, she openly shares the mindset shifts she had to go through and the pain points she experienced along the way. As an Art of Selling Art student and a Mindshift Member, Jeannine also shares some of the critical concepts she learned and incorporated and how those changes helped her make the transition from a successful wedding photographer to a thriving portrait studio.</p> <p dir="ltr">In this episode, you’ll learn:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why Jeannine (and many others) make the switch from wedding photography.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to find creative fulfillment (instead of fear) when trying something new.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The pain points in making a major business model change.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What mindset shifts were essential for her success (2022 was her best year yet!).</p> </li> </ul> <p> </p> <p dir="ltr"><strong>Here’s a glance at this episode:</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[2:07] - Jeannine was a wedd