071 | B2B Advertising on LinkedIn | Leveraging Social Ads For B2B Marketing | AJ Wilcox

<p><strong>&nbsp;</strong></p><p><strong>Manuj Aggarwal and AJ Wilcox </strong>talk about advertising in business networks, especially on LinkedIn. This interview will help you understand how to leverage social advertising in professional communities.</p><p>&nbsp;</p><p>What are you waiting? <strong>Tune In Now!</strong></p><p><strong>&nbsp;</strong></p><p>In this episode, we will learn about:</p><p>&nbsp;</p><ul><li>Finding your target audience</li><li>LinkedIn Ads vs. Facebook &amp; Google Ads</li><li>About conversion rates from Ads</li><li>Typical mistakes people make on the LinkedIn platform</li><li>About B2B and B2C advertising on LinkedIn</li><li>MO process for the social advertising campaign</li><li>About entrepreneurial mistakes and how to correct them</li></ul><p>&nbsp;&nbsp;</p><p><strong>About AJ Wilcox</strong></p><p><strong>&nbsp;</strong></p><p>AJ Wilcox has been working as an online marketer since 2007. He's a seasoned PPC Advertising manager with tons of experience in Google AdWords campaigns. But it's in 2011 when he discovers LinkedIn and decides to start B2Linked, a certified LinkedIn advertising agency with outstanding success.</p><p>&nbsp;</p><p>He is a Lynda Author, speaker, and today he'll share his digital marketing knowledge with us.</p><p>&nbsp;</p><p>•&nbsp;&nbsp;&nbsp;<strong>Education:</strong> AJ holds a Bachelor's degree in Science (BS)&nbsp;Majoring in Marketing Management from Brigham Young University (Utah).</p><p>&nbsp;</p><p>•&nbsp;&nbsp;&nbsp;<strong>Experience:</strong> He volunteered for the Church of Jesus Christ of Latter-day Saints (2003-2005). He's the director of online marketing services and agencies (Sebo, OrangeSoda, Five Star and the Utah Digital Marketing Collective). He's an instructor and author for LinkedIn Learning since 2019.</p><p>&nbsp;</p><p>•&nbsp;&nbsp;<strong>&nbsp;Accomplishments:</strong> AJ has managed to bootstrap his certified LinkedIn ad consultancy firm and serves businesses that want more business opportunities from this professional platform. He