07: Your Marketing Sucks...Here's How To Fix It

<p><span style="font-weight: 400;">If you feel like your marketing sucks… here’s why it may seem that way.</span></p> <p><span style="font-weight: 400;">Digital Marketing allows you to reach billions of people online, but unless you hyper-focus your content to specifically help your ICA, the content you create will get lost in the shuffle.</span></p> <p><span style="font-weight: 400;">The online space allows you to reach billions of people all over the world. But when you're not zeroing in on who you really want to reach.... having access to billions of eyes will be as effective as throwing spaghetti on the wall.</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Step 1: Define your ICA</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Step 2: Determine your monthly and quarterly business objectives. Think about how your content can help you reach your desired results.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Step 3: Plan how you will integrate your content ideas into your content calendar.</span></li> </ul> <p>&nbsp;</p> <p><a href="https://www.marissapane.com/work-with-marissa" target="_blank" rel="noopener noreferrer">Want additional help creating a custom content plan for your small business? Click here to get in touch.</a></p>