069. Behind The Scenes of our $300k Membership

<p><b>What does it take to make $300,000 - $49 at a time?</b></p><p>In this episode, we&apos;re taking you behind the scenes of a membership that&apos;s been 2 years in the making.</p><p>I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years. </p><p>From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program. </p><p>Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.<br/><br/></p><p><b>Timestamped Key Moments:</b></p><p>01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.</p><p>05:01 Why you MUST monitor churn rate to retain memberships, and grow.</p><p>07:59 How we reduced churn rate  to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.</p><p>11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.</p><p>15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.</p><p>17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.</p><p>20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.</p><p>23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs. <br/><br/></p><p><b>Links Mentioned:</b></p><ul><li><a href='https://instagram.com/zachspuckler'>Zach on Instagram</a></li><li><a href='https://join.notyouraveragemembership.com'>Not Your Average Membership</a> (Use Code: PODCAST to save $19 on your first month)</li><li><a href='https://cart.heartsoulhustle.com/fb-ads-for-list-building-bootcamp-eg/'>The Facebook &amp; IG Ads Bootcamp</a></li></ul>