068 - Training Your Clients Part 3: Retraining Existing Clients with Jessica Mackey

<p><span style="font-weight: 400;">We’ve already worked on checking our messaging and taking a step back to retrain ourselves, so in today’s Part 3 of the Training Your Clients series, we’re discussing how to retrain your</span> <em><span style= "font-weight: 400;">existing</span></em> <span style= "font-weight: 400;">clients. </span></p> <p><span style="font-weight: 400;">Jessica Mackey joins again to conduct a few role plays in this episode as she shares some of the experiences here at Allison Tyler Jones Photography. It is no secret that changes have been made to the business over time, so how do Jessica and I work with existing clients to keep them on board?</span></p> <p><span style="font-weight: 400;">Your business is something that will change and evolve over time. This is not a bad thing! But how can you get your best clients to join you in this process? By remembering that the changes are made for their benefit!</span></p> <p><span style="font-weight: 400;">In this episode, you’ll learn how to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Make changes from a positive place instead of a place of fear</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Communicate changes to existing clients clearly</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Avoid over-explaining and becoming defensive</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Implement a solid consultation process</span></li> </ul> <p> </p> <p><strong>Here’s a glance at this episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[2:20] - Your business is something that will change and evolve over time.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[4:01] - Some choose to honor past practices to avoid pushing away existing clients. But it can cause resentment.</span></li> <li style="fo