065: How to use Instagram as a motion designer w/ Sam Burton

<p><span style="font-weight: 400;">Social media is a powerful tool for getting your animations out there and finding more work as a freelancer. However, actually connecting with the right people is not a straightforward task. To clear up any confusion, We’ve brought on a freelance motion designer who has 25k followers on Instagram to share how to use Instagram as a motion graphic designer.</span></p> <h2><strong>How to make the jump into being a freelance motion designer</strong></h2> <p><a href="https://www.sambmotion.com/" target="_blank" rel= "noopener noreferrer"><span style="font-weight: 400;">Sam Burton</span></a> <span style="font-weight: 400;">is an expert in using Instagram to create opportunities for his freelance business. For the last 10 years, he has worked on a large variety of projects including animated commercials, broadcast design, and music videos.</span></p> <p><span style="font-weight: 400;">Sam and I chat about how he transitioned to freelance work. Sam didn’t make this change in a day. It was a gradual process where he did personal work on the side and built up contacts before resigning from his studio job.</span></p> <h2><strong>Using Instagram to get motion design opportunities</strong></h2> <p><span style="font-weight: 400;">While Sam started his Instagram channel as a way to share his work, it became much more. Now he uses it as a tool to find all sorts of work and collaborate with other motion designers. This led to vast opportunities Sam wouldn’t have found otherwise.</span></p> <p><span style="font-weight: 400;">Most important of all, Sam suggests just putting out work that you are passionate to create. This means ignoring the number of likes and followers you get. Focus on creating good work and you will get noticed.</span></p> <h2><strong>Know your motion graphics hashtags</strong></h2> <p><span style="font-weight: 400;">Sam also recommends knowing your hashtags. They are a great way to get your work in front of different eyes. Incorporating sound into your posts is also a way to s