064: How to price your work as a motion designer w/ Blair Enns

<div class= "et_pb_module et_pb_text et_pb_text_1 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner">Most of us got into motion design because we like to create. But to stay in business, we need to know how to sell what we do and how to price your work as a motion designer. Selling can feel like a dirty word, but I’ve brought in a guest who explains how its actually a creative tool for offering great value to your clients.<br /> <br /></div> </div> <div class= "et_pb_module et_pb_text et_pb_text_2 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner">Many people have heard of Blair Enns from his book <a href= "https://www.winwithoutpitching.com/the-manifesto/">The Win Without Pitching Manifesto</a>. He runs a sales-training organization for creative professionals. From public and private workshops to remote training, Blair strives to remove the stigma from sales. <p> </p> <h2><strong>Selling your services as a motion designer.</strong></h2> <p>In this episode, Blair and I sat down to talk a lot about how to price your work as a motion designer. Blair explains why we need to stop shunning the whole notions of sales and start embracing it. This takes a shift in mindset where you recognize what unique skills you have to offer others.</p> <p> </p> <h2><strong>Niching down in your motion design business.</strong></h2> <p>To help with this, Blair feels that niching down is key. It allows you to narrow down what you have to offer. You’ll be able to help your customers in a way that sets you apart from the competition. However, Blair cautions that this is not the best plan for someone just starting their career.</p> <p> </p> <h2><strong>How to price your work as a motion designer using value-based pricing. </strong></h2> <p>We discuss the ins and outs of value-based pricing and how that applies to motion design. Blair describes how this will allow you to charge more when working directly with clients. When all is said and done, this is a great way to earn more than charging