061: What an Ironman taught me about business, with Ben Burmaster

<p><span style="font-weight: 400;">How many of you are sticking with your New Year’s resolutions?</span></p> <p><span style="font-weight: 400;">Studies show people tend to fizzle away from their goals fairly quickly (usually by January 12)! </span></p> <p><span style="font-weight: 400;">After you listen to my interview with today’s guest, you will feel more motivated than ever to follow through on your goals. </span></p> <p><span style="font-weight: 400;">Ben Burmaster, Founder & CEO of Snuggle Bugz, a baby store based in Burlington, Ontario, joins me to discuss his experience completing an Ironman 70.2. </span></p> <p><span style="font-weight: 400;">Ben completed the race with just 12 weeks of training and no previous experience with swimming or competitive biking.</span></p> <p><span style="font-weight: 400;">Ben shares what completing the Ironman taught him about personal goal setting and life as an entrepreneur.</span></p> <p> </p> <p><strong>In this episode, you will hear:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The critical mistake people make when setting goals. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Ben worked through self-doubt and doubt from others during his training — and how he applied this to life as an entrepreneur.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of “going big” with your goals so that they “challenge the living daylights out of you.”</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ways to work through the emotional ups and downs of entrepreneurial life and why to “never, never, never” give up.</span></li> </ul> <p> </p> <p><strong>Subscribe and Review</strong></p> <p><span style="font-weight: 400;">Have you subscribed to my podcast? If the answer is no, I’d love for you to subscribe. Diary of a Doer is full of stories of business, some behind the scenes, and freaking amazing guests. If you don’t want to miss an episode, click here. </spa