060. Unlocking the Power of Retargeting Ads

<p>On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting. <br/><br/>You&apos;ll learn about:</p><ul><li>The importance of warm retargeting ads to drive down lead generation cost</li><li>The value of content retargeting ads (for awareness, not sales) can actually boost launch sales</li><li>The (3) primary retargeting ads to include in every launch </li></ul><p><br/>So tune in and learn more about the power of retargeting ads for generating leads and sales!<br/><br/><b>Links Mentioned:</b></p><ul><li><a href='https://join.notyouraveragemembership.com/'>Not Your Average Membership</a> (Use Code: PODCAST to save)</li><li><a href='https://instagram.com/heartsoulhustle'>Zach on Instagram</a></li></ul><p><b><br/>Time Stamp Overview:</b><br/><br/><br/>[00:00:27] Facebook retargeting ads: targeting people who have already seen your content.</p><p>[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages.</p><p>[00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch.</p><p>[00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers.</p><p>[00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay.</p><p>[00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer.</p><p>[