060: How to use partnerships, strategy and content to get more clients w/ Philip Van Dusen

<p><span style="font-weight: 400;">As motion designers, our primary goal is often centered on delivering our animations to clients. However, that’s not always enough to stay in business. Increasingly, there are more opportunities to work with clients beyond motion design and get involved in the design side of brand strategy. We also talk about how to use partnerships and content to get more clients.</span></p> <p><span style="font-weight: 400;">Philip VanDusen is the founder of</span> <a href="https://philipvandusen.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Varhaal Brand Design</span></a><span style="font-weight: 400;">, a brand strategy, design, and marketing agency in New Jersey. He also has a great</span> <a href= "https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38Q" target= "_blank" rel="noopener"><span style="font-weight: 400;">YouTube channel</span></a> <span style="font-weight: 400;">where he shares his expertise on marketing design and entrepreneurship.</span></p> <p><span style="font-weight: 400;">Philip describes how we have the ability to play a huge role in marketing and brand strategy with motion design. This is an amazing, as well as lucrative, sphere to get involved in. Philip suggests that a way to stand out is to broaden your skill set into intellectual and strategic client partnerships. Simply put, motion designers need to be active business partners.</span></p> <p><span style="font-weight: 400;">If this sounds daunting, Philip has some good news. You don’t actually have to change much in your business to scale up. Philip explains how strategically collaborating with other creatives can increase what you have to offer without significantly changing the amount of work you need to do.</span></p> <p> </p> <p><span style="font-weight: 400;">Getting your name out there and making those connections can be intimidating. Philip talks about how he has met the people he works with. Masterminds and conferences are great ways to do this. So is content marketing. Philip explai