059 - What a 17-Year-Old Knows About Social Media That You Don’t with Ross Tyler DeCesare

<p><span style="font-weight: 400;">More and more, social media is THE tool to connect with potential clients, to showcase your work and tell the story of how you do what you do. Being intentional with your social media is more important than ever. </span></p> <p><span style="font-weight: 400;">That’s why we have our resident social media mastermind on the podcast today. My nephew, 17-year-old Ross Tyler DeCesare has been managing the social media for DeCesare Design Group for the last three years and their following has exploded ever since.</span></p> <p><span style="font-weight: 400;">Today he shares tips on planning posts, how to get engagement, and how he was able to use TikTok to increase an Instagram following. There is so much you can do, you’re sure to find a nugget that will help you. </span></p> <p><span style="font-weight: 400;">In this episode, you will learn:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to use or avoid trends to remain authentic</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What types of posts do well on Instagram and TikTok</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The data and insights you can track to post at optimal times</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Ways to batch and schedule posts to stay consistent</span></li> </ul> <p> </p> <p><strong>Here’s a glance at this episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[1:52] - Welcome to the show, Ross! Ross describes his background and what he does with social media.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[3:18] - Social media is a double edged sword. It is great but can be a time-suck.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[4:07] - TikTok is a platform that blew up during Covid.