057: The Power of Story and How to Leverage It

<p>In this special episode, our very own Amy Appleton, Director of Marketing at BELAY, sits down with Wes Gay, the Chief Guide at Wayfinder. Wes is a certified StoryBrand guide who helps brands use the power of story to create a clear and compelling message for their employees and customers.<br /> <br /> He’ll show you why story matters – and how by leveraging the right words you can grow your business and attract the right people. By implementing some simple changes, you’ll be able to keep your story alive.<br /> <br /> Welcome to episode 57 of One Next Step.</p>