056 Serial, Impressions and Branding For Boys

<p> </p> <p> </p> <p><strong><em><a href="http://podcastmovement.com/session/pm15-workshop-she-podcasts/">Empower, Expand & Evolve Your Podcast with US at Podcast Movement</a>!!! If you’re a woman and you’re going - don’t miss out!</em></strong></p> <p><em>Communicate with us via Twitter by using the hashtag <strong>#AskSheP</strong></em> and of course follow us on <strong><em><a href="http://twitter.com/shepodcasts">Twitter</a></em></strong></p> <h3>Show 056 Quick-Guide</h3> <ul> <li>iTunes has had a bit of a <em>bug</em> - your podcasts aren’t all showing up.</li> <li>Podcast Movement will be here soon!</li> <li>Random chat about our workflow for getting our podcasting information - and Jessica is getting in on it! Surprise</li> <li>What’s going on with brand engagement and social media? How does that affect podcasters?</li> <li>We are talking impressions people vs downloads. Tinfoil hat moment.</li> <li>Wow - the impression, download, measurement conversation continues.</li> <li>We do our first ad read! With parade music!</li> <li>BossJock Studio is our sponsor - Boom. Best sponsor ever.</li> <li>More people listening to podcasts because of Serial?</li> <li>Marc Maron episode with The President and how that affected podcasting differently than Serial.</li> <li>The <em>resurgence</em> of podcasting addressed.</li> <li>Bringing the behind the scenes of the entertainment industry to everyone.</li> <li>We get into money.</li> <li>Creating a gender neutral brand.</li> <li>Feeling pressure about taking about money being a woman.</li> <li>The impostor syndrome that arises when you put your show out there.</li> <li>Questioning practices vs seeing results.</li> <li>Elsie is the ultimate podcast listener that takes action.</li> <li>Is it that women have a thing about math and money?</li> <li>Jessica reveals when we are doing the She Podcasts meetup!</li> </ul> <h3>FEEDBACK REQUEST!</h3> <p>Do you have a show that is male and female focused and did you ceate your brand so that it was more neut