052: Specialist versus Generalist broking: what’s your proposition? – with Adrian Saunders

<p>Do you consider yourself to be a specialist or a generalist broker? What are the pros and cons of both?  </p> <p>Ecclesiastical are conducting qualitative research across the market to identify exactly why brokers specialise, how they maintain their specialist knowledge and what are the business, regulatory and financial advantages of doing so.   </p> <p> </p> <p>Quote of the Episode </p> <p> </p> <p>“The survey is covering, influence, knowledge, business advantages and the regulatory angle as well as how that leads into placement strategy. I think, for those people listening, the link to be able to participate will be incredible. It will take 5-10 minutes tops. Go and put the kettle on, make a cup of tea or coffee, sit down, think about it. Your opinion counts.”  </p> <p> </p> <p><a href='https://wh1.snapsurveys.com/s.asp?k=162098826520'>https://wh1.snapsurveys.com/s.asp?k=162098826520</a> </p> <p> </p> <p>Best Moments </p> <p> </p> <p>“if you're that product in the middle, that general product, you've got to work really hard on your proposition"</p> <p>  </p> <p>Resources </p> <p> </p> <p>Survey: <a href='https://wh1.snapsurveys.com/s.asp?k=162098826520'>https://wh1.snapsurveys.com/s.asp?k=162098826520</a> </p> <p> </p> <p>LinkedIn: <a href='https://www.linkedin.com/in/adrianksaunders/'>https://www.linkedin.com/in/adrianksaunders/</a> </p> <p> </p> <p> </p> <p>About The Guest </p> <p> </p> <p>Adrian is the Commercial Director for Ecclesiastical. Adrian’s experience in the insurance market spans over 20 years and he is currently responsible for the UK intermediated business including regional commercial broker business, schemes and affinity, High Net Worth / Private Client, and SME.  </p> <p> </p> <p align="justify">ABOUT THE HOST</p> <p>Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works wi