052: Activewear for Active Moms with Kelsey Spronk of Be Active Maternity

<p><span style="font-weight: 400;">While pregnant with 2 children, Kelsey Spronk was consistently frustrated with the poor design and materials of activewear for moms. So, she decided to fix the problem herself and launched</span> <a href= "https://www.beactivematernity.com/"><span style= "font-weight: 400;">Be Active Maternity</span></a><span style= "font-weight: 400;">, a maternity and nursing activewear line. </span></p> <p> </p> <p><span style="font-weight: 400;">Within 24 hours of Be Active Maternity's pre-launch, Kelsey generated $1,100 in sales and is now developing new products for moms looking to stay active during pregnancy and nursing. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Mollie and Kelsey discuss: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Doing face-to-face research with moms at the park</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Selecting a female-owned manufacturer </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you shouldn't expect perfection from first samples</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Don't be afraid to be picky while designing your products</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">helped her grow an audience before launch</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The difference user-generated content makes for her business</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Business advice for moms </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And much more...<br /> <br /></span></li> </ul> <p> </p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Who do you want to