050: Inception Series: How To Cover Your Idea In Empathy

<p><span style="font-weight: 400;">Motivational interviewing (MI) is a therapy technique that involves empathy and listening to help people find internal motivation to make decisions that they already want and know they want.</span></p> <p><span style="font-weight: 400;">Today’s episode focuses on a Canadian study that analyzed whether MI could improve vaccine coverage of infants. Researchers found that MI was effective in increasing vaccine intention by 15%. Additionally, infants whose mothers had participated in the MI session had 8% higher chance of having vaccine coverage than those in the control group. Listen in to find out what these results mean for us as copywriters and how you can incorporate MI into your copy.</span></p> <p> </p> <p><strong>What To Look For In This Episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What is motivational interviewing?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to incorporate the OARS approach (open questions, affirmations, reflective listening, summarizing) in your copy.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to understand your clients and their existing desires.</span></li> </ul> <p> </p> <p><strong>Journal Article:</strong></p> <p><span style="font-weight: 400;">A postpartum vaccination promotion intervention using motivational interviewing techniques improves short-term vaccine coverage: PromoVac study.</span></p> <p><a href= "https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6022497/pdf/12889_2018_Article_5724.pdf"> <span style= "font-weight: 400;">https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6022497/pdf/12889_2018_Article_5724.pdf</span></a></p> <p> </p> <p><span style="font-weight: 400;">Gagneur, A., Lemaître, T., Gosselin, V., Farrands, A., Carrier, N., Petit, G., Valiquette, L., & De Wals, P. (2018). A postpartum vaccination promotion intervention using motivational interviewing techniques improves short-term v