048: How to Start a Supplement Brand with Reever Botha of PuraU

<p><span style="font-weight: 400;">After studying business at university, Reever realized that the corporate world wasn’t his path. He found the</span> <em><span style="font-weight: 400;">Start and Scale</span></em> <span style="font-weight: 400;">course and used strategies from instructor Gretta van Riel to align his passion for health and wellness with business. Reever launched</span> <a href="https://www.purau.com.au/"><span style= "font-weight: 400;">PuraU</span></a><span style= "font-weight: 400;">, a gut health supplement brand, at age 26. Within 3 weeks, he made $25K in sales and $500K in his first year. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Mollie and Reever discuss:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Discovering his passion after a failed stint in dropshipping</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The strenuous process of finding a scientist and manufacturer</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to make a product that can legally make health claims </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Using education on gut health to help engage and grow an audience </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How the</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">course helped him increase his email list 100% in 2 weeks</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Offering a free gut health eBook as a brand-building tool </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And much more supplement industry advice…</span></li> </ul> <p> </p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Who do you want to see next on the podcast?</strong> <span style="font-weight: 400;">Comment an