047: Yuck! The Evolutionary Purpose of Disgust (And How To Avoid Copy That Repels Prospects)

<p><span style="font-weight: 400;">Today’s article touches on how the human body responds in different ways when different types of disgust are observed. However, what does the feeling of disgust have to do with us as copywriters and marketers? Listen in to learn how we can use our clients’ emotions to serve rather than harm them and how we can alleviate negative emotions through our writing.</span></p> <p><strong>What To Look For In This Episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">If we want our messaging to be effective, it has to be affective.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How we can properly use emotions in our copy to better our clients.</span></li> </ul> <p><strong>Journal Article:</strong></p> <p><span style="font-weight: 400;">Disgust: evolved function and structure</span></p> <p><a href= "https://content.apa.org/record/2012-32341-001"><span style= "font-weight: 400;">https://content.apa.org/record/2012-32341-001</span></a></p> <p><span style="font-weight: 400;">Tybur, J. M., Lieberman, D., Kurzban, R., & DeScioli, P. (2013). Disgust: evolved function and structure.</span> <em><span style= "font-weight: 400;">Psychological review, 120</span></em><span style="font-weight: 400;">(1), 65–84.</span> <a href="https://doi.org/10.1037/a0030778"><span style= "font-weight: 400;">https://doi.org/10.1037/a0030778</span></a></p> <p> </p> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Register for my workshop –</span> <a href= "http://geoffkullman.com/workshop"><span style= "font-weight: 400;">geoffkullman.com/workshop</span></a></li> <li style="font-weight: 400;" aria-level="1">"Are you making the mistake of using Bro-Marketing tactics in your B2B consulting business? If so, you need to stop... right now!" by Martin J. Williams - <a href= "https://theb2bmarketer.com/are-you-mistakenly-using-bro-marketing-tactics"> b2bmarketing.c