046 - Sales Sabotage and What to Do About It - Part 3: Product

<p><span style="font-weight: 400;">Today’s episode finishes up our Sales Sabotage Series with an emphasis on</span> <em><span style= "font-weight: 400;">intentionally</span></em> <span style= "font-weight: 400;">creating products that serve your clients</span> <em><span style="font-weight: 400;">and</span></em> <span style="font-weight: 400;">business instead of sabotaging your sales. </span></p> <p><span style="font-weight: 400;">So, if the goal is to serve, not sabotage, where do we go wrong? Sometimes the products we offer to our clients are unintentionally sabotaging our brand and our bottom line. Maybe we selected our products based on a special our lab was offering. More often, we created our product line up based on what every other photographer is doing. </span></p> <p><span style="font-weight: 400;">In this episode of The Rework, we’re taking a closer look at intentionally developing products that are:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Consistent with your brand</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Easy for your clients to understand and most importantly,</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Products that are</span> <em><span style= "font-weight: 400;">profitable</span></em> <span style= "font-weight: 400;">for your portrait business</span><em><span style= "font-weight: 400;">.</span></em><span style= "font-weight: 400;"> </span></li> </ul> <p><span style="font-weight: 400;">Every photographer will have a different take on the best product mix for their own business so it is important to run your products through your</span> <em><span style="font-weight: 400;">Brand Filter</span></em><span style="font-weight: 400;">. Get a pad and pencil or grab your phone to take notes, because in this episode we’ll work through some actionable steps to take to help you narrow down your likes and dislikes to better develop a product mix that matches you and