042: How to sell Cyber - with Brad Fraser

<p align="justify">On today's episode, we’re excited to be chatting to cyber-security expert, Brad Fraser. Brad is the CEO of Infoprotect and he chats to us about cyber-risks, including the importance of knowing and assessing your own and how we can talk and explain these to our clients.</p> <p align="justify"> </p> <p align="justify">LEARNING OBJECTIVES:</p> <ul><li> <p align="justify">Cyber security training in SME and larger businesses is essential to stop cyber-attacks happening within your business.</p> </li> <li> <p align="justify">31% of companies in the UK are being victim to cyber-attacks on a weekly basis.</p> </li> <li> <p align="justify">The above statistic will have definitely increased in the last 12 months due to working from home.</p> </li> <li> <p align="justify">The key to ensuring maximum cyber security protection is having a proper assessment of your environment.</p> </li> <li> <p align="justify">Cyber security is not a one-time exercise. Your risk should be assessed time and time again and overlooked by an expert.</p> </li> </ul> <p align="justify"> </p> <p align="justify">BEST MOMENTS:</p> <p align="justify">‘’…a lot of customers that we've had in the past have been taken for millions and millions of pounds, purely because someone wasn't aware and they clicked on that mail.’’</p> <p align="justify"> </p> <p align="justify">‘’Sometimes, it can be the littlest of things that will trip you up, so we always recommend security layers – especially in larger companies…’’</p> <p align="justify"> </p> <p align="justify">‘’A lot of people think well, I'm going to do it because I need to do it for insurance. I've done my assessment, I filled in all the forms, I've got part with passwords worked out, I've got my information in the cloud so, I should be secure, right? Well, maybe for today or tomorrow but you need to have a look again and again and again and reassess your situation.’’</p> <p align="justify"> </p> <p align="justify">RESOURCES:</p> <p align="justify"> </p> <p>Infopro