042: How Color Can Sell and Inspire with Salma Kashani of Bânu Magnifique

<p><span style="font-weight: 400;">Color has always inspired Salma Kashani. An abstract artist herself, Salma understands how to transform color to create beautiful imagery.</span></p> <p> </p> <p><span style="font-weight: 400;">After the disruption of the pandemic, Salma used her newfound free time to learn more about taking her passion for color and transforming it into a business. After seeing a still photograph by a local Vancouver artist, she decided to meld art and fashion using the power of color. </span></p> <p> </p> <p><span style="font-weight: 400;">In 2020, she launched Bânu Magnifique, a brand that collaborates with artists to offer limited edition fashion sets for women who want to stand out confidently with colorful, contemporary, and bold styles. </span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, listen to Mollie and Salma discuss:</span></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why color can improve your mood and mental wellbeing</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What Salma learned from launching her first ecommerce store </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How the</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">course help her learn how to deal with influencers </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The benefits of creating a limited edition product line</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Building a welcome email journey for new customers </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Her 2022 goals to make the brand more environmentally friendly and to partner with charities</span></li> </ul> <p> </p> <p><strong>Who do you want to see next on the podcast?</strong> <span style="font-weight: 400;">Comment and