041: Using TikTok to Generate $10K in 2 weeks with Mia Dickson of Safe Bandz

<p><span style="font-weight: 400;">Mia Dickson returns to the podcast to share about her second successful business launch within 2 years. When we last spoke to Mia in early 2021, she talked about how the closure of her yoga studio forced her to start her own business. Through the training she received from Foundr’s</span> <a href= "https://foundr.com/ecommerce-masterclass?sl=free_training"><em><span style="font-weight: 400;"> Start and Scale</span></em></a> <span style= "font-weight: 400;">course, she created a product that allowed for contactless sharing of business info called</span> <a href= "https://www.socialdot.com.au/"><span style= "font-weight: 400;">Social Dot</span></a><span style= "font-weight: 400;">. </span></p> <p> </p> <p><span style="font-weight: 400;">The success of Social Dot led to another business concept called</span> <a href= "https://www.safebandz.com/"><span style="font-weight: 400;">Safe Banz</span></a><span style="font-weight: 400;">, which sells waterproof wristbands that store emergency contact info about the person or pet. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Mollie and Mia catch up and discuss:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Generating $10K in sales within 2 weeks of launch</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The power of using TikTok for organic growth </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Safe Banz became a TikTok certified channel in under 5 months</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she managed to get 2 wholesalers to sell Safe Banz</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Expanding their customer market to all ages</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How their customers are championing the brand organically </span></li>