#04: How To Utilize Value Ladders To Grow Your Business

<p>In this episode, I share my view about the Value ladder and how a small business just starting out can actually utilize a value ladder to grow their business.</p> <p>If you don’t know what a value ladder is, it is a simple progression of what you will offer customers in increasing value and price. This helps you place all the possible products/services you can offer in four stages; free, low range, mid-range, and high range or premium.</p> <p>What differentiates the stages is the value possible, the price people pay for them and the time it will take you to fulfil them.</p> <p>Listen to the podcast to get more insights on Value ladders. Thanks for going on this journey with me in this universe called Sales funnels.</p>