0393: Overcoming Contractor Marketing Challenges

<h1 style="text-align: center;"><span style= "color: #0000ff;"><strong>This Podcast Is Episode Number 0393, And It's About Overcoming Contractor Marketing Challenges</strong></span></h1> <p><span style="color: #000000;">Now that the internet has become an integral part of our daily lives, modern consumers no longer depend on television, radio, and print advertisements. We look and go through a plethora of information first, accessed through popular search engines (Google, Bing, and others), before deciding to make a purchase or hire a local service.<br /> <br /> Technology advancement allowed companies to promote and connect with a larger number of potential consumers than the traditional, physical presence of a brick-and-mortar store. As a contractor, you are no longer confined to your neighborhood and push services directly to them. Your online presence enables you to reach out and pull qualified leads towards your construction company. But what should you do when you don't have a marketing manager that handles this side of your business? I say work with what you already have and go from there.</span></p> <p><span data-preserver-spaces="true">Grow your business and have your target clients come to you by leveraging these challenges and turning them into opportunities:</span></p> <p><span style="color: #0000ff;"><strong>Content Creation</strong></span></p> <p><span data-preserver-spaces="true">These include photos, graphics, videos, marketing copy, and blog posts on your website.</span></p> <p><span data-preserver-spaces="true">I know how this could be overwhelming, especially when you're a one-person team. Start small by thinking that it only needs to equal the thoughts of your customers. Build a persona from your ideal client – list down his/her Demographics (age, gender, profession, income) and his/her Psychographics (wants, problems, desires, pain points, frustrations, and other emotional triggers). Now every time you create content for your website, the context is base on your client persona.</span></p> <p>