038: Pea Protein Making its Mark in Plant-Based Alternative Space with Nicole Atchison

<strong>Future Food-Tech Alternative Proteins Series Part I</strong> <p><strong><em>in partnership with</em></strong> <a href= "https://www.futurefoodtechprotein.com/"><strong>Future Food-Tech Alternative Proteins Summit, NYC June 21 - 22, 2022</strong><strong> </strong></a></p> <p><br /> <br /></p> <p><strong>Episode Description:</strong></p> <p><strong> </strong></p> <p><em><span style="font-weight: 400;">"Now it's a premium on animal proteins. And at the end of the day, it shouldn't be because it is more efficient to get protein from plants than it is to get it from animals." </span></em></p> <p><span style="font-weight: 400;">-Nicole Atchison</span></p> <p> </p> <p><span style="font-weight: 400;">The meat industry is an example of an industry that has a disproportionate and large impact on the environment. Knowing this, we can no longer close our eyes and continue depending on the old system.</span></p> <p> </p> <p><span style="font-weight: 400;">We are in the era where the future of food is headed towards increased sustainability- better for the environment, and better for the people. Investors see this and that's why the alternative proteins space is growing rapidly with innovation playing a significant role.</span></p> <p> </p> <p><a href="https://puris.com/"><span style= "font-weight: 400;">PURIS</span></a> <span style= "font-weight: 400;">Foods was named</span> <strong><em>Most Innovative Food Company of 2021</em></strong> <span style= "font-weight: 400;">by the</span> <em><span style= "font-weight: 400;">Fast Company</span></em> <span style= "font-weight: 400;">magazine. Known for its signature "PURISpea" protein, the company has been creating innovations for over three decades, including their latest additions, PURIS 2.0, BITE+, and P870 LS. But PURIS is more than just a pea protein manufacturer.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, Justine interviews </span> <a href="https://puris.com/"><span style= "font-weight: 400;">PURIS'</span></a> <span style= "font-weight: 400