038 - How to Bring a Product or Service to Market in CoronavirusWorld - Vanessa Liu Interview

Learn how to bring a new product or service to market in the age of Coronavirus with our guest today, Vanessa Liu. Vanessa graduated from both Harvard University and Harvard Law before going on to help launch multiple media and telecom startups as a consultant at McKinsey & Company. She then went on two four two more startups herself before taking on her current role running SAP.io's Foundries program (www.SAP.io/Foundries), a no-equity accelerator for startups with a current or planned integration with SAP, 40% or more of which have female or under-represented founders. In this episode, we cover how still-growing organizations should pivot their product, service, and/or messaging to focus on potential clients' pain-points, and not on simply how great their product is. We also learn about what SAP does, and the role it plays in its Foundries accelerator to help smaller companies, from 5-10 person recent post-startups, to organizations with 60-70 person teams learn what they need to achieve in just 3 months what it takes others to do in 2-3 years.