037: How to Launch in 3 Weeks with Sarah Morrissey of Beau’s Biscuits

<p><span style="font-weight: 400;">Sarah Morrissey took her dog treat business from idea to launch in under one month. Her whirlwind journey started by looking to transition from a service business to a product-based business. In memory of her late dog Beau, she started Beau’s Biscuits, which sells dog treat baking mixes and donates a dollar to charity for every product sold. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Mollie chat with Sarah about:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Beau’s Biscuits has grown from $50 to $600 in daily sales</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How customer feedback helped her improve ingredient communication </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why it’s worth spending more on packaging </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to connect with dog-owner microinfluencers</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">helped her build a customer avatar</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why founders need to know how to create social ads</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Learn how Sarah is connecting to the canine community through customer engagement and strategic advertising.<br /> <br /> <br /> <br /></span></p> <p><strong>Who do you want to see next on the podcast?</strong> <span style="font-weight: 400;">Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our</span> <a href= "https://www.foundr.com/free