037 - A Beer for the People with Redemption Rock Brewing Company

<p>What makes a great “beer fest” experience? Is it good times with friends and family? An opportunity to explore all that beer has to offer? A strong sense of camaraderie and community? Or is it a mixture of all three? Our featured MA brewery of the week focuses on combining shared experiences and great company to enjoy a beer with.</p> <p>This week, I am talking with Dani Babineau, CEO and Co-Founder of Redemption Rock Brewing Company. Redemption Rock Brewing Company is a brewery, taproom, and cafe located in Worcester, MA. With its slogan, “Beer for People”, this brewery is built on the idea that life’s too short not to celebrate great beer and people. Not only does Redemption Rock serve its community through shared experiences and great beer, they are also MA’s, first Certified B Corp Craft Brewery. By giving back to its community, this brewery creates a more inclusive and sustainable economy.</p> <p>In our conversation, Dani shares how her architect background led her to falling in love with the craft beer industry. As she explains how design and entrepreneurship co-exist in the craft beer industry, she also shares how creativity and trying new things allows her the opportunity to have fun outside of work. We also discuss the unique challenges faced during Covid-19 and her future plans for business as she prepares for her wedding in October.</p> <p>Topics Discussed:</p> <ul> <li>Common misconception(s) of the craft beer industry<br> </li> <li>The creative process behind naming craft beers<br> </li> <li>Early challenges and successes of business<br> </li> <li>Why competition great for the craft beer industry<br> </li> <li>Venturing out with different flavors<br> </li> <li>Experiencing beer in fun and creative ways<br> </li> </ul> <p>Connect with Redemption Rock Brewing Company:</p> <ul> <li>Website: <a href="https://www.redemptionrock.beer/"><u>https://www.redemptionrock.beer/<br> </u></a></li> <li>Facebook: <a href="https://www.facebook.com/redemptionrockbrewingco/"><u>https://www.facebook.com/