036 Why we need to stop misleading potential clients in the online industry

<span style="font-weight: 400;">Today I want to talk about why we need to stop misleading potential clients online. I know that sounds controversial and I’m not here to shame anyone, but the truth is, if no one talks about these things, then nothing changes, and I frequently see misleading endorsements being used online to attract people to a business or service.  </span> <span style="font-weight: 400;">I’m not talking about outright lying, because we know that’s morally wrong, but I see a lot of subtle ways clients are repeatedly misled that have never felt right to me, so I want to shine some light on them today. </span> <p><span style="font-weight: 400;">What You'll Learn In This Episode:</span></p> <p><span style="font-weight: 400;">- What the ‘pay-to-play’ model is, how common pay-to-play offers are in the online industry and how they contribute to misleading potential clients. </span></p> <p><span style="font-weight: 400;">- The process behind some business awards and why I’m proudly not an ‘award-winning business coach.</span><span style="font-weight: 400;"><br /></span></p> <p><span style="font-weight: 400;">- Marketing strategies to reach number one in the book or podcast charts can make for a great strapline, but on closer inspection, if these claims aren’t legitimate it diminishes clients trust.</span></p> <p><span style="font-weight: 400;">- My experience of being asked to financially contribute to be a part of a TV show, and why it wasn’t the right decision for me, despite its appeal.</span> <span style="font-weight: 400;"><br /></span></p> <p><span style="font-weight: 400;">-</span> <span style= "font-weight: 400;">That it’s possible to make money and have a successful business whilst putting morals first. </span></p> <p><span style="font-weight: 400;">Resources:</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">-</span> <a href= "https://www.lisajohnson.com/launch"><span style= "font-weight: 400;">Download my FREE Laun