034 Why it's so important to look at your pricing with Leanne Gunns

<span style="font-weight: 400;">Today we’re talking about the one thing people don’t like to talk about. Money, and specifically, pricing and profit, because while making sales is great, you need to make a profit for your business to succeed.  </span> <p><span style="font-weight: 400;">Joining me for this conversation is Accountant and pricing expert, Leanne Gunns, whose passionate about helping more people make more profit. </span></p> <p><span style="font-weight: 400;">So if you know you’re not charging enough and you’re struggling with your pricing, Leanne is going to tell you how to get to grips with your costs.  </span></p> <p><span style="font-weight: 400;">What You'll Learn In This Episode:</span></p> <p><span style="font-weight: 400;">- What happens if we don't look at our full costs when we set out pricing and how to be sure you’re not operating at a loss. </span></p> <p><span style="font-weight: 400;">- Some of the mindset challenges that come with pricing your work and how to overcome them.</span></p> <p><span style="font-weight: 400;">- Why you’ll never win in a battle to be the cheapest and why you don’t want to be in a race to the bottom. </span></p> <p><span style="font-weight: 400;">- How to position yourself to attract your ideal clients and build the business you desire. </span></p> <p><span style="font-weight: 400;">Resources:</span><span style= "font-weight: 400;"><br /></span></p> <p><span style="font-weight: 400;">- <a href= "https://www.lisajohnson.com/launch" target="_blank" rel= "noopener">Download my FREE Launch Strategy Guide</a></span></p> <p><span style="font-weight: 400;">- Visit my website</span> <span style="font-weight: 400;"><a href= "http://www.lisajohnson.com" target="_blank" rel= "noopener">www.lisajohnson.com</a></span></p> <p><span style="font-weight: 400;">- Follow me on Instagram <a href="https://www.instagram.com/lisajohnsonstrategist/">@lisajohnsonstrategist</a></span></p> <p><span style="font-weight: 400;">- Follow me on Facebook <a href= "https://www.facebook.com/lisaj