034: How a Cancer Diagnosis Led Elle Halliwell to Launch Auricle Ear Seeds

<p><span style="font-weight: 400;">A cancer diagnosis 5 years ago propelled Elle Halliwell to take control of her health. She researched acupuncture and discovered the benefits of ear seeds, which are needle-free acupressure seeds used to stimulate pressure points in the ear. Using her background in fashion journalism, she created an aesthetically pleasing ear seed and launched her company Auricle Ear Seeds in 2020. </span></p> <p> </p> <p><span style="font-weight: 400;">What started out as a passion project during lockdown has become a full-fledged business, and Auricle Ear Seeds is on track to generate 6 figures in revenue by the end of the year. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Mollie and Elle discuss: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Elle’s naturopathy education gave her the confidence to market the product</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The lightbulb moment of validating her brand </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Her disastrous first packaging delivery </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Advice on how to create a brand story that stands out to customers and media</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Overcoming the post-launch lull</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she used</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">at each phase of her business development</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why moving to Shopify was one of the best things she ever did </span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Learn how Elle has channeled her passion for health and fashion into a premium therapeutic product.<br />