031 - Stepping Off the Ledge with Kimberly Wylie

<p><span style="font-weight: 400;">Forward progress in business, as in life, often finds us standing at a crossroads or, scarier still, looking over a ledge into the unknown.</span></p> <p><span style="font-weight: 400;">What’s the next best step?</span></p> <p><span style="font-weight: 400;">Will the new session idea/marketing scheme/business process</span> <em><span style= "font-weight: 400;">really</span></em> <span style= "font-weight: 400;">work and what if it doesn’t?</span></p> <p><span style="font-weight: 400;">Today’s guest, Kimberly Wylie is no stranger to ledges. She’s thrown herself off a few in her time and joins me to talk about ledges, business and making decisions literally from the heart.</span></p> <p><span style="font-weight: 400;">Kimberly made sweeping changes to her business during a time when most onlookers would have thought her CRAZY for doing so.</span></p> <p><span style="font-weight: 400;">She had all the markers of “success”.</span></p> <p><span style="font-weight: 400;">A big, beautiful studio.</span></p> <p><span style="font-weight: 400;">Lots of employees.</span></p> <p><span style="font-weight: 400;">Lots of clients.</span></p> <p><span style="font-weight: 400;">She was working non-stop.</span></p> <p><span style="font-weight: 400;">But something felt wrong. She was missing time with her family, time to even eat (time to even go to the bathroom some days!).</span></p> <p><span style="font-weight: 400;">Sound familiar?</span></p> <p><span style="font-weight: 400;">Coming from a background in finance, Kimberly had always believed that more, more, more was the ultimate goal. But it wasn’t sustainable. She was forced to challenge her assumptions about the business of photography. To ask the question, </span></p> <p><span style="font-weight: 400;">“Is it possible to actually do</span> <em><span style="font-weight: 400;">less</span></em> <span style="font-weight: 400;">and make the same, or even</span> <em><span style="font-weight: 400;">more</span></em> <span style= "font-weight: 400;"