028: The Insurance Sales Revolution - with Jason Lui

<p align="justify">On today's episode, we’re speaking to Jason Liu. Jason is the CEO of Zywave and has over 20 years’ experience leading multiple high growth software companies across the world. Since joining Zywave in the spring of 2018, Jason has implemented the sales and service models championed in his latest ebook ‘The Sales Revolution’ to build Zywave’s reputation as a leading insurance technology provider.</p> <p align="justify"> </p> <p align="justify">LEARNING OBJECTIVES:</p> <ul><li> <p align="justify">Over recent months, insurance agencies have transformed and sellers in the industry have to adopt the latest in sales processes and sales technologies. </p> </li> <li> <p align="justify">Because of how COVID19 has disrupted the world, the need to move towards best practices around prospecting and digital transformation has now been accelerated.</p> </li> <li> <p align="justify">The insurance agencies that have embraced digital transformation the quickest are the ones that are being the most successful.</p> </li> <li> <p align="justify">To stand out from competitors, you need to be adding value and incorporating solution selling into your marketing strategy.</p> </li> <li> <p align="justify">If you are embracing growth, you really have to embrace the digital and best practices mindset.</p> </li> </ul> <p align="justify"> </p> <p align="justify">BEST MOMENTS:</p> <p align="justify">‘’…I feel like COVID has pushed the world off the edge of the precipice we've been standing on and that's now where the chips are going to lie. So, during that fall, what do we need to be doing to make sure we land on our feet?’’</p> <p align="justify"> </p> <p align="justify">‘’One common theme in the COVID world is that they are talking about a ‘V’ shape recovery. I think what we see is a ‘K’ shaped recovery and people are talking more about that in the general marketplace.’’</p> <p align="justify"> </p> <p align="justify">‘’…inevitably, your book of business is starting to be disrupted. You're starting to lo