026: Transparency and Authenticity is the New Currency with Jake Karls Part 2

<p><em><span style="font-weight: 400;">“Transparency and authenticity is the new currency. If you don't figure that out, you won't be able to get the purchases because consumers today want to understand what the brand is about … They want to see the humans behind the brand.”</span></em> <span style= "font-weight: 400;">-Jake Karls</span></p> <p><br /> <br /></p> <p><strong>Episode Description: </strong></p> <p><a href="https://www.middaysquares.com/"><span style= "font-weight: 400;">Mid-Day Squares</span></a> <span style= "font-weight: 400;">co-founder, Jake Karls is back for part 2! </span></p> <p> </p> <p><span style="font-weight: 400;">We’ve heard about Jake’s story and how they came up with the world’s first-ever functional chocolate. This week, we will hear what Jake and</span> <a href= "https://www.middaysquares.com/"><span style= "font-weight: 400;">Mid-Day Squares</span></a> <span style= "font-weight: 400;">have been up to. Just a sneak peek, Jake and his team have received a big offer from a renowned chocolate conglomerate. How did they respond? What happened after? What is</span> <a href="https://www.middaysquares.com/"><span style= "font-weight: 400;">Mid-Day Squares</span></a><span style= "font-weight: 400;">’ latest endeavor? And what’s in it for you? If you’re excited to find out the answers, press play and join the conversation! </span></p> <p> </p> <p><span style="font-weight: 400;">If you haven’t heard it yet, you can listen to Jake’s interview and everything about</span> <a href= "https://www.middaysquares.com/"><span style= "font-weight: 400;">Mid-Day Squares</span></a> <span style= "font-weight: 400;">Chocolate Bar For Health-Conscious Chocoholics here: </span></p> <p><a href= "https://www.justinereichman.com/podcast-episodes/jake-karls"><span style="font-weight: 400;"> https://www.justinereichman.com/podcast-episodes/jake-karls</span></a><span style="font-weight: 400;"> </span></p> <p><br /> <br /></p> <p><strong>Connect with</strong> <strong>Jake: </strong></p> <p><span style="font-weight: 4