024: 3 Key Items to Understanding Your Ideal Social Work Client, Customer, or Community Avatar

<p>So, what exactly is a customer, client, or community avatar? Every person I&apos;ve ever coached had asked me this question when it was time for them to start developing their ideal customer, client, or community avatar, better known as an ICA. In this episode, we are merely covering five of the many items you will need to know to understand your ICA. In a future episode, we will cover why your ICA is essential and how you can use your ICA inside your business.</p>