023: Shipping Dirt and Growing Loyalty with Shimo’s Mike Morgan

<p><span style="font-weight: 400;">Dr. Mike Morgan never intended to turn his gardening hobby into a business. Over the pandemic, he’s built Shimo from the ground up and created an engaged customer base of green thumbs.</span></p> <p> </p> <p><span style="font-weight: 400;">Shimo delivers organic garden kits straight to your door and offers kits to meet any gardening skill level. Mike has been able to quickly scale his plant product base while staying true to his belief in accessible gardening. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to our interview with Mike to learn:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How a severe anxiety attack led Mike to garden</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why his followers demanded products before he had any</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How he used Shopify to reduce his shipping costs</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How the</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">course gave him confidence</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How he got 100 orders in his first month</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Just like gardening, growing a business takes nurturing. Listen to Mike’s journey of turning passion into profit.<br /> <br /> <br /></span></p> <p><strong>Who do you want to see next on the podcast?</strong> <span style="font-weight: 400;">Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.</span></p> <p> </p> <p><span style="font-weight: 400;">Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our</span> <a href= "https://www.foundr.com/freetraining"><span style= "font-weight: 400;">free trainings</span></a><span style= "font-we