022: What Does “Natural” Really Mean? with Genius Juice founder, Alex Bayer

<p><em><span style="font-weight: 400;">“Just because it's the easy way does not make it the right way.”</span></em> <span style= "font-weight: 400;">-Alex Bayer</span></p> <p> </p> <p><strong>Episode Description: </strong></p> <p><span style="font-weight: 400;">The recent surge of big-name food companies touting their products as “natural” has consumers everywhere asking, what exactly is natural food? The Food and Drug Administration does not set stringent guidelines for the use of the term “natural”, leaving it up to individual companies to decide what makes a product natural. This results in manufacturers adding chemicals onto the list of ingredients so long as they are categorized as “natural.”</span></p> <p> </p> <p><a href="https://geniusjuice.com/"><span style= "font-weight: 400;">Genius Juice</span></a> <span style= "font-weight: 400;">founder, Alex Bayer has long been baffled by the lack of genuine natural ingredients in beverages. So he made his own… Later, he discovered the irresistible coconut smoothie from his vegan friend, made from only 2 ingredients- coconut water and coconut meat. And he thought that this is too good to not be shared with other people! So the birth of</span> <a href= "https://geniusjuice.com/"><span style="font-weight: 400;">Genius Juice</span></a><span style="font-weight: 400;">. To date, there are 5 yummy flavors that help support brain function, promote gut health, and provide no-crash energy.</span> <a href= "https://geniusjuice.com/"><span style="font-weight: 400;">Genius Juice</span></a> <span style="font-weight: 400;">is certified natural by the USDA, Vegan.org, and Kosher. </span></p> <p> </p> <p><span style="font-weight: 400;">This week, Justine and Alex discuss what “natural” really means and how to create a product that stays true to its name. Alex also shares lessons and business tips to help listeners find their entrepreneurial drive, overcome failures, develop partnerships and turn a profit- even in the early stages of your business!</span></p> <p> </p> <p><span styl