022: How to Stand Out From Your Competitors with Michelle Sanchez

<p><span style="font-weight: 400;">Today’s conversation is about making your business stand out from your competitors with brand strategist and designer, Michelle Sanchez. Michelle is one of my clients and the founder and creative director of Baremade Studio where she helps mission-driven businesses develop impactful brands.</span></p> <p><span style="font-weight: 400;">Michelle started freelancing while in college but settled into a corporate career after graduating. It was during her pregnancy when she realized she wanted more flexibility in her life. This want was what ultimately pushed her to jump back into freelancing full-time. She shares her journey of building her company, tearing it down and building it back up again.</span></p> <p><span style="font-weight: 400;">In this episode, you’ll hear us unpack how she’s learned to work within her zone of genius and get clients results in a way that serves her best. She talks about how she’s been able to spend less time in her business as she’s developed more scalable offerings, what challenges she helps clients overcome and how you can figure out your why and brand values.</span></p> <p><strong>What’s in this episode:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What Michelle does as a brand strategist and designer</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why she scaled back to rebuild her company</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Her realization that she couldn’t control everything and finding her zone of genius</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How she felt about moving from monthly retainers to one-day only offerings</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How offering the Designer for a Day service has allowed her to work less while making more revenue</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What challenges she helps clients overcome within their