021 - The Luxury Portrait Studio with Mary Fisk-Taylor

<p><span style="font-weight: 400;">If the idea of calling yourself a luxury photographer makes you recoil, you might be thinking about it in the wrong way. No matter your field of expertise or your preferred medium, if you are charging for your photographs, you’re in the luxury business! </span></p> <p><span style="font-weight: 400;">Today I’m joined by the no-nonsense and hilarious Mary Fisk-Taylor PPA’s current president, and a photography studio owner who knows what it’s like to be doing 300 sessions a year and not having any time to do anything else, and how it feels when you change your mindset from “take everything you can get” to “less is more.” </span></p> <p><span style="font-weight: 400;">When Mary got to the point where her studio was bringing in 7 figures annually but she couldn’t get out of bed in the morning, she knew something had to change. So she rid herself of other people's expectations, figured out who her ideal client was, and began assigning value to her portraits and communicating that value to her clients.</span></p> <p><span style="font-weight: 400;">This episode is inspirational from start to finish, and may be just the motivation you need to make the changes to your business that you deserve!  </span></p> <p> </p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight: 400;">[02:41] The shift that occurs the day you decide to charge for your photographs. </span></p> <p><span style="font-weight: 400;">[03:30] Mary shares the history of her studio and the mentor who helped her get to where she is today. </span></p> <p><span style="font-weight: 400;">[04:46] A profound moment in Mary’s life that drove her to shift her mindset and change her business model. </span></p> <p><span style="font-weight: 400;">[08:15] The philosophy in the photography world causes many photographers to burn out. </span></p> <p><span style="font-weight: 400;">[10:07] How Mary identified her ideal client and then refined her services to suit them. </span></p> <p><span style="font-weight: 400;">[14:42] Mary’