018 - Get Comfortable Being Uncomfortable with Kathryn Langsford

<p><span style="font-weight: 400;">Change is inevitable. Especially in our industry. Whether you are adjusting pricing due to vendor increases or moving away from selling digitals, change can feel scary. Especially when we have to communicate that change to our clients. What if they push back? What if they walk away? Fear of losing or upsetting clients can prevent us from making important changes to our business.</span></p> <p><span style="font-weight: 400;">The solution? Get comfortable being uncomfortable. </span></p> <p><span style="font-weight: 400;">In today’s episode, Kathryn Langsford and I discuss tips for having uncomfortable conversations with clients and the importance of clarity- starting with understanding our own rationale and then turning that into clear messaging for our clients. Using real examples of our own client conversations and messaging, we will help you find the words you need to tackle your own uncomfortable client conversations. </span></p> <p> </p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight: 400;">[0:01:00] Why today’s topic is such an important one.  </span></p> <p><span style="font-weight: 400;">[0:02:42] The first step in the process of making changes to your business; getting clear on your vision!  </span></p> <p><span style="font-weight: 400;">[0:03:43] How Kathryn’s approach to dealing with clients has changed over time. </span></p> <p><span style="font-weight: 400;">[0:06:35] Rules that Kathryn and I have put in place with regard to the products that we sell, and why we have done this.  </span></p> <p><span style="font-weight: 400;">[0:09:22] Having a clear vision about the product you are selling is key.  </span></p> <p><span style="font-weight: 400;">[0:10:34] Reactions that you should expect when you change your offerings.  </span></p> <p><span style="font-weight: 400;">[0:12:17] How Kathryn broaches the topic of changes she has made to her business model with existing clients. </span></p> <p><span style="font-weight: 400;">[0:13:00] Clients who Kathryn h