018: Creating a World Where Alternative Proteins Are No Longer Alternatives with Bruce Friedrich

<p><em><span style="font-weight: 400;"> "We've seen a lot of progress in the last few years. We are on a significant upward trajectory that will continue. But plugging into these endeavors is how we can make a difference." -Bruce Friedrich</span></em></p> <p> </p> <p><span style="font-weight: 400;">Since the turn of the 21st Century, global meat consumption has increased significantly around the world. This growing demand is unsustainable and highly detrimental to our climate, our health, and our security. </span></p> <p> </p> <p><span style="font-weight: 400;">The good news is that we already have the solution right before us— alternative proteins. With alternative proteins, we lessen the cost of production while also reducing carbon emissions from agriculture. And not only are they solving global environmental issues, but they are also ethical for the animals and healthy for humans.</span></p> <p> </p> <p><span style="font-weight: 400;">The challenge is enormous, but not impossible.</span> <span style="font-weight: 400;">Many companies have begun working at the intersection of innovation, food, and sustainability. But we, too, have a significant role to play.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, we hear how the</span> <a href="https://gfi.org/"><span style= "font-weight: 400;">Good Food Institute</span></a> <span style= "font-weight: 400;">is revolutionizing the field of biotechnology and food innovation from their CEO and Founder, Bruce Friedrich himself. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen in as Justine and Bruce share how much the agricultural sector is contributing to climate change, how much food is wasted unnecessarily, and how we— as students, individual consumers, founders, and leaders— can help create a world where alternative proteins are no longer alternatives, but choices for everyone.</span></p> <p><br /> <br /></p> <p><strong>Meet Bruce:</strong></p> <p><span style="font-weight: 400;">Bruce Friedrich serves as GFI’s chief thought leader