017: Katie Echevarria Rosen Kitchens, Co-Founder & Entrepreneur on Being Fab, Fit and Fun

<p><span style="font-weight: 400;">In this episode, Tracy Holland talks to Katie Echevarria Rosen Kitchens, Co-Founder of FabFitFun, as she opens up about her childhood, reveals how she became a journalist, and then eventually an entrepreneur. Her entrepreneurial journey started with a big idea, for a lifestyle direct-to-consumer subscription box, which has grown to be so much bigger than ever she ever imagined. We discuss how the concept for Fab, Fit, Fun went from a simple blog, to a digital editorial business, to a “ship to your home” subscription box. Katie talks about her evolution as a business leader, progression of  FabFitFun, and the realities of having children while an active, growing entrepreneur. Katie dives into the nuts and bolts of the brand, as she explains the importance of storytelling to make her business come to life in the eyes of the consumer. Tune in as Katie reveals the advice that she would give to a former version of herself.</span></p> <p class="p1"><strong>In This Episode:</strong></p> <ul class="ul1"> <li class="li1">[02:20] Katie was outgoing, creative, curious, and full of energy as a child. She has never been the kind of person to play it safe.</li> <li class="li1">[07:00] Consumers want to understand the inspiration behind the brand; it’s critical to tell your story.</li> <li class="li1">[11:30] How Katie got started with FabFitFun and why they decided on a subscription box model.</li> <li class="li1">[20:45] <span style="font-weight: 400;">As Katie started FabFitFun, she talks about having a baby, what it took to run the business and her sensitivities to people thinking she could not ‘do it all’ but she made it happen </span></li> <li class="li1">[33:30] The pandemic helped remind Katie that she needs to practice self-care and wellness. </li> <li class="li1">[35:40] The evolution behind FabFitFun and what it was like to bring in outside capital. </li> <li class="li1">[50:45] Katie starts her morning every day with a workout; it helps her have a clear mind when heading into work.