016 - The Inside Scoop with Theatre Creamery

<p>If New Englanders can drink iced coffee year ‘round, then they definitely can eat Ice Cream year ‘round too!</p> <p>Our guest this week, Will Collura, introduces us to Theatre Creamery, a locally owned and operated Classic Style Ice Cream Facility in Downtown Maynard.</p> <p>We discuss what it’s like to open a new business during a Global Pandemic and how Theatre Creamery has persevered through their greatest challenges. Will shares with us the unconventional ways COVID-19 helped them build their brand and introduce new customers. As we discuss the importance of Referral and Word-of-Mouth Marketing, we discover that having a strong Customer Service ethic is what creates loyal customers.</p> <p>One of the most important takeaways from this conversation is that there is always room for improvement. Even when you have the “best days” in your business, there is always an opportunity to grow. Will also reminds us that when you thoroughly enjoy what you do, you never really feel like you’re working.</p> <p><strong>Topics Discussed</strong></p> <ul> <li>Overcoming obstacles during the first-year of business</li> <li>How COVID-19 strengthened Customer Service</li> <li>The Power of Referral and Word-of-Mouth Marketing</li> <li>Creating a visually appealing aesthetic through Ice Cream</li> <li>Learning areas of improvement and how to continuously grow</li> <li>The many hats of business owners and those in leadership roles</li> <li>Why enjoying what you do never feels like working a day in your life</li> </ul> <p><strong>Connect with Theatre Creamery</strong></p> <ul> <li><strong>Facebook: </strong><a href="https://www.facebook.com/TheatreCreamery/"><u>https://www.facebook.com/TheatreCreamery/</u></a></li> <li><strong>Instagram:</strong> <a href="https://www.instagram.com/theatre_creamery/"><u>https://www.instagram.com/theatre_creamery/</u></a></li> </ul> <p><strong>Relevant Articles</strong></p> <ul> <li><strong>The Scoop on Theatre Creamery in Maynard </strong><a href="https://maynard.wickedlocal.com/