015: The 2 things your copywriting MUST have in 2021

<p>As we begin a new year (and turn the page on an unusual one), what do we need to change in the way we write copy in order to have the most impact in 2021?</p> <p> </p> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Brand Voice Template – <a href="https://geoffkullman.com/brandvoice" target="_blank" rel= "noopener">brandvoicetemplate.com</a></span></li> </ul> <p> </p> <p><strong>Got a question you want me to answer on the podcast? Awesome! Go to <a href="https://geoffkullman.com/questions" target= "_blank" rel="noopener">geoffkullman.com/questions</a></strong></p> <p> </p> <p><strong>Connect with Geoff:</strong></p> <p><span style="font-weight: 400;">Instagram: </span><a href= "https://www.instagram.com/geoffkullman"><span style= "font-weight: 400;">instagram.com/geoffkullman</span></a></p> <p><span style="font-weight: 400;">Twitter: </span><a href= "https://twitter.com/geoffkullman"><span style= "font-weight: 400;">twitter.com/geoffkullman</span></a></p> <p><span style="font-weight: 400;">Inquiries:</span> <a href= "https://geoffkullman.com"><span style= "font-weight: 400;">geoffkullman.com </span></a></p> <p> </p> <p><span style="font-weight: 400;">***</span></p> <p><span style="font-weight: 400;">EPISODE CREDITS:</span></p> <p><span style="font-weight: 400;">If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.</span></p> <p><span style="font-weight: 400;">Danny helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.</span></p> <p><span style="font-weight: 400;">Find out more at</span> <a href= "https://emeraldcitypro.com"><span style= "font-weight: 400;">https://emeraldcitypro.com</span></a></p>