014: Better-for-You, Booze-free Craft Cocktails with John Wiseman

<p><em><span style="font-weight: 400;">“Everybody deserves something delicious!”</span></em> <span style= "font-weight: 400;">-John Wiseman</span></p> <p> </p> <p><strong>Episode Description: </strong></p> <p><span style="font-weight: 400;">Since the pandemic, people have become better aware of their health. To boost their immunity, many have made significant lifestyle changes regarding their drinking habits. Some have reduced their alcohol intake with others shunning booze all together. Yet, alcohol has long been a part of celebrations and associated with having a good time. Is there a way to unwind and enjoy real adult drinks without sacrificing sobriety and health? Thankfully, there is!</span></p> <p> </p> <p><span style="font-weight: 400;">In 2017, John Wiseman founded</span> <a href="https://curiouselixirs.com/"><span style= "font-weight: 400;">Curious Elixirs</span></a><span style= "font-weight: 400;">, a company that creates booze-free craft cocktails. But don’t be fooled! Although their cocktails are non-alcoholic, they offer the benefits you may be looking for in a traditional alcoholic beverage. Currently, there are six adventurous flavors to choose from. (Curious No. 7 Coming very soon!) Each elixir is tailored to your personal needs. There is an elixir for when you’re looking to set the mood, for when you want to relax, for when you have a busy mind, for when you need a pick-me-up and for when you are craving balance. But more than simply providing a better sober alternative, Curious Elixirs also promote health as they are made from organic botanicals and infused with adaptogens that help resist any type of stressor. </span></p> <p> </p> <p><span style="font-weight: 400;">Learn more about Curious Elixirs as John relates the backstory of how he came up with this brilliant idea, and how he turned it into a business opportunity.  Justine and John also talk about bridging the gap in the functional food space and providing better customer service in terms of convenience, taste and healthy options. With a b