013 - Putting a Price on It with Angela Kurkian

<p><span style="font-weight: 400;">If you want to send nice portrait photographers into a tailspin, start talking about pricing their work.</span></p> <p><span style="font-weight: 400;">We’ll chat all day about lighting and technique but when it comes to putting an actual value on what we do, ah, get ready for some serious pushback.</span></p> <p><span style="font-weight: 400;">“I could never charge that!”</span></p> <p><span style="font-weight: 400;">“I’ll lose all my clients!” </span></p> <p><span style="font-weight: 400;">And on it goes. </span></p> <p><span style="font-weight: 400;"> If any of that sounds uncomfortably familiar join me for today’s episode where I’m joined by the Director of Education for the Professional Photographers of America (PPA), Angela Kurkian, a wedding and portrait photographer herself, who has worked with thousands of photographers through PPA to up-level their businesses. </span></p> <p><span style="font-weight: 400;">Unfortunately, pricing is more often than not an awkward topic of conversation in our profession, and even more unfortunately, many portrait photographers hugely undervalue themselves. </span></p> <p><span style="font-weight: 400;">But how to effect change? </span></p> <p><span style="font-weight: 400;">Angela has an interesting take on recognizing the value of what we, as photographers,really  do for our clients </span></p> <p><span style="font-weight: 400;">From understanding what you want, to creating unique customer journeys and being clear about your offerings, to taking the emotional element out of pricing, Angela has a wealth of knowledge to share, in her characteristic encouraging, kind, and honest way. </span></p> <p><span style="font-weight: 400;">We’ll discuss pricing from the inside out. From assigning value to your work to getting out of your head and getting into a profitable, sustainable business. This episode might just change the way you think about pricing your work. </span></p> <p> </p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight