012: Labeling: Why the Story of Your Product Should Take Center Stage with Sam Richardson

<p><em><span style="font-weight: 400;">“I can have a larger impact by…educating people on the benefits of regenerative and for them to be able to taste the difference.”</span></em> <span style= "font-weight: 400;">-Sam Richardson</span></p> <p> </p> <p><strong>Episode Description: </strong></p> <p><span style="font-weight: 400;">In the last century, we have seen and experienced the worsening effects of climate change. It has gotten so bad that new record highs and extreme weather conditions are now the norm. </span></p> <p> </p> <p><span style="font-weight: 400;">On the other hand, humans have also become more cognizant of the impact of human activities on planetary health. Active remediations and conservation efforts are being done around the globe by environmentally-minded companies and individuals. We also see evidence of such actions in the food industry. An outstanding example is regenerative products and practices. What are these and how big of an impact can they make? </span></p> <p> </p> <p><a href="https://www.samsadventuresnacks.com/"><span style= "font-weight: 400;">Sam’s Adventure Snacks</span></a> <span style= "font-weight: 400;">is a startup built around the idea that everyday adventures should be combined with healthy bites. Its founder, Sam Richardson, found himself in a familiar cycle of home-work-car-home. He turned this automated way of life into a series of adventures by intentionally looking for ways to add excitement into his daily activities. Eventually, Sam found himself getting closer and closer to food. He needed something to power up his adventures, so he started to create his own recipe for whole food snacks. Eventually, he recognized that what he was making could impact other people’s lives, especially those who find themselves in a work/office dungeon filled with unhealthy food options. Thus,</span> <a href= "https://www.samsadventuresnacks.com/"><span style= "font-weight: 400;">Sam’s Adventure Snacks</span></a> <span style= "font-weight: 400;">was born. </span></p> <p><span style="f