012: Automotive Industry Evolution - the move to the sharing economy w/ Daimler's David Goh

<p>In this episode, we speak to David Goh, GM for Africa, Middle East and Asia Pacific for Daimler Mobility Services. </p> <p><span style="font-weight: 400;">1:00</span> <span style= "font-weight: 400;">An intro to <a href= "https://www.daimler.com/company/business-units/daimler-mobility/">Daimler Mobility Services</a></span></p> <p><span style="font-weight: 400;">2:35</span> <span style= "font-weight: 400;">Daimler Mobility Services has a different target market than your traditional line of businesses - how have you had to adapt your go-to-market to reach this new customer base?</span></p> <p><span style="font-weight: 400;">3:30</span> <span style= "font-weight: 400;">The role of collaboration - how DMS partners with its traditional competitors (e.g. BMW) to create their offering for the sharing economy</span></p> <p><span style="font-weight: 400;">7:00</span> <span style= "font-weight: 400;">What role does DMS play in the Smart Cities space?</span></p> <p><span style="font-weight: 400;">8:30</span> <span style= "font-weight: 400;">The State of Autonomous Vehicles - what is holding the industry back from reaching its potential?</span></p> <p><span style="font-weight: 400;">10:00</span> <span style= "font-weight: 400;">Which Smart Cities in Asia are leading the way?</span></p> <p><span style="font-weight: 400;">11:55</span> <span style= "font-weight: 400;">What would have to happen over the next 5 years for the Smart Cities and Urban Mobility markets to become more successful - and how is DMS helping the market reach that outcome?</span></p> <p><span style="font-weight: 400;">13:00</span> <span style= "font-weight: 400;">So what could go wrong? What could hinder innovation and evolution of the Smart Cities and Urban Mobility markets?</span></p> <p><span style="font-weight: 400;">14:20</span> <span style= "font-weight: 400;">How can we minimise the risk of a hacked Autonomous Vehicle?</span></p> <p><span style="font-weight: 400;">15:40</span> <span style= "font-weight: 400;">How has what you have learned about in