010 - The Concept of Value with Jed Taufer

<p><span style="font-weight: 400;">Before we can communicate the value of what we do to our customers, we first need to learn to value ourselves, our time, and our work. Today’s episode is all about value, and who better to discuss this with than  Jed Taufer, host of the This Conversation podcast, and someone who has had a positive impact on my own career.</span></p> <p><span style="font-weight: 400;">There are a number of factors which value is built upon, some of which are objective, and some of which are subjective. Jed, through his years of experience on both the studio ownership and photo lab sides of the photography industry, has created a list of game changing factors relating to value, a few of which he shares with us today. </span></p> <p><span style="font-weight: 400;">Among other topics, we discuss mentors, minimalism, and the “hire slow, fire fast” approach Jed and his business partner and wife Vicki have adopted.</span></p> <p> </p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight: 400;">[0:01:02] An introduction to today’s guest, Jed Taufer, host of the This Conversation podcast, and what we are going to discuss in this episode. </span></p> <p><span style="font-weight: 400;">[0:03:16] Where a sense of value originates from.  </span></p> <p><span style="font-weight: 400;">[0:05:45] The experience I had with my husband when he joined my business.  </span></p> <p><span style="font-weight: 400;">[0:07:40] The money-saving breakthrough by using a Wacom Tablet.</span></p> <p><span style="font-weight: 400;">[0:09:10] Jed’s list of Game-Changers relating to Value. </span></p> <p><span style="font-weight: 400;">[0:11:43] What Value is based on: Reality and Perception. </span></p> <p><span style="font-weight: 400;">[0:12:55] Why Peter Lik can charge the high prices that he does. </span></p> <p><span style="font-weight: 400;">[0:13:52] Different camps that photographers fall into. </span></p> <p><span style="font-weight: 400;">[0:14:45] An example of a brand that has married reality and percepti